Why you need to post on LinkedIn (as a creative)
When I first entered UX design, I was surprised by the large number of designers posting on LinkedIn. Whether its Jared Spool sassing product managers, or Debbie Levitt’s refreshing insights, the space already has brilliant voices.
For a while, I had the perception that either you’re an established thought-leader like Jared Spool — or you’re on the other end; a junior-level creative complaining about unemployment.
So, who am I to post anything? What’s the point of us employed creatives sharing anything at all?
Unfortunately, sometimes it takes bad shit happening for one’s views to change on a topic. In my case, it took going through a deeply traumatic experience last April to push me through this imposter syndrome that had been looming in my subconscious.
During this dark period, I watched a YouTube video about getting out of a depression that had a simple message; what is one small thing you can do every single day that would compound into something bigger?
For some reason, writing a weekly newsletter on LinkedIn, as silly as it may sound, was the first thing that came to mind. As writing became easier, I also began sharing articles I found on Medium everyday (with a favourite quote, or brief statement of my thoughts).
While doing these things regularly felt awkward at first, they soon became effortless after a couple of weeks.
Sure, I’m not Jared Spool (yet), but this effortless feeling soon trickled into other areas of my life. I became more confident in my views, more genuinely knowledgeable on creative topics, more well-spoken in meetings and socially.
To be honest, the idea of being paid to post on social media does have its appeal. Having thousands of followers, hanging onto your every word, and ready to buy whatever course you’re promoting.
However, that’s not why I podcast, that’s not why I write on here. Maybe that will happen one day, but for now, I post because it makes me happy and helps me feel more ownership over my brain. That’s it.
This week
I challenge you to share something on LinkedIn — let me know how you get on with it!
