As an English major who switched into UX design, I thought my days of devising hypotheses in science class were far behind me. Well, I was wrong… One of the foundational aspects of starting a user experience design project is devising a hypothesis. For those of you who didn’t pay attention in science class…

Recently, I was on a panel about helping people break into UX design. During the discussion, the other panellist and I agreed that the main benefit of design bootcamps is the opportunity to learn within a team. While the theories of UX design are available online, sharing your ideas with…

Before I became a designer, I had a rather silly perspective on what design is. I viewed designers (fashion, UX, industrial etc) as these gods who would sit in their ivory tower, creating trends, cars, buildings and brands out of thin air. …

When people outside of the technology sphere ask me the infamous “what do you do” question, I find that saying “product designer” causes confusion. Does she make chairs? Can she design my new logo? In an attempt at being humorous, I find that “I’m the reason you’re addicted to your…

So what is an MVP? The term minimum viable product originated from the book Lean Startup, and has taken on a life of its own. …

Since childhood, I’ve been obsessed with good design. To this day, my mother still has all of my sketchbooks –filled to the brim with drawings of dresses, shopping malls and fashion magazines. As I grew up, a combination of academic success and questionable fashion choices (*cough* Von Dutch trainers), built…